3 Things to Include in Any Pitch — And 3 Things to Leave Out

In every area of life we are pitching something. We may put a different label on the “pitch” depending on the setting but a pitch is a pitch. Whether you are “encouraging” your two year old to finish her mashed up banana or “directing” your teenager to clean up his room.

It may be a “conversation” with your boss, a peer or a direct report. When you need to do get things done you are pitching your ideas because you feel they are the best way to accomplish a task or achieve a specific result.


1. Be specific

2. Mind the details

3. Share what you have learned throughout your career


Check out the full article that I have provided a link to down below.

In any given pitch scenario, there are things you can do to aid in your quest for the elusive partnership, as well as things you can do that will get in the way of success.

Source: 3 Things to Include in Any Pitch — And 3 Things to Leave Out

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Have you tried this? How could you use it for your business or personal brand?

Book Review: Currencies That Buy Credibility (part one)

A couple of days ago I finished reading Currencies That Buy Credibility by Tom Wanek. In addition to being an international speaker Tom is an adjunct faculty member of the Wizard Academy founded by another great author and marketing "wizard" Roy H. Williams.

In a day and time where trust is at an all-time low and marketing messages are "unbelievable" Tom provides us with a map for building credibility and regaining trust with our audience. He says, "The believability of your company's marketing message is directly related to your willingness to risk or spend one of six resources. And the more you risk or spend, the more believable your message becomes.

The six currencies that Tom outlines are:

  1. Safety & Well-Being
  2. Time & Energy
  3. Material Wealth
  4. Reputation & Prestige
  5. Power & Control
  6. Opportunity

Over the next several days I'll be posting my takeaways and learning from this great book.