Are you looking for a powerful way to differentiate your store from others? Identify and begin to build strong ongoing relationships. Think about this – when was the last time the manager of the local big box store you shopped at gave you a phone call to personally tell you thank you. I’m going to go out on a limb and say – never – I’ve never had one call me.

Action Items for Immediate Impact:

1. In the next seven days create your list of 20-50 people and call them.
2. If you don’t get a hold of the 20-50 people on the phone send a handwritten note not email. Believe it or not handwritten notes get noticed and go a long way.
3. Identify two to three influential organizations or media outlets in your area to begin building a relationship with.

Begin today – start now – you have the ability and agility to out maneuver and out serve the “big boys”.

How are you building relationships with your most important customers?