Authentic In Mission Is a Magnet

People are attracted to others who are authentic – who are the real deal. That same attraction also carries over to brands and organizations that are authentic. When an organization is authentic to their mission others will be attracted to it.

Authentic: Mission

Why do you do what you do? Are you trying to be all things to all people or are you focused on delivering a specific product or service and experience to a specific group? There is an energy that is generated, when we stay true to our mission, that attracts others. When people see us and our organization passionately focused on a specific mission they want to be a part of it.

Staying true to mission drives every part of our organization from product development to hiring people to establishing processes. If you have ever been to a Whole Foods Market you know that everything they do and everyone who works there is committed to their mission. The culture of Whole Foods is soaked with their mission.

If an organization isn’t authentic and true to their mission and purpose their employees, customers and supporters will see it. When this happens trust begins to erode and eventually that shows up through lack of sales and financial engagement leading to the mission and purpose not being fulfilled.

What examples of brand and organizational authenticity have you seen?

 

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