In an unforgiving economy you can’t afford to blend in and become just another retailer, you must stand out and be noticed. If there was ever a time to define your USP (unique selling position) now is the time. You aren’t just selling any product, you are providing solutions to life’s needs and questions.
I was recently reminded of the following statements. People don’t want to be sold too. People don’t buy “things”; they buy a result, solution or benefit. People don’t buy products, services, companies, or people – they buy beliefs and perceptions backed up by evidence.
So, how do you begin to communicate your USP of providing solutions to life’s questions to your customers and community? Where and how do your customers see and hear you?
How do your customers see you?