Earlier today I was talking with a couple of new friends and mentioned the following quote that I've had posted above my desk for the past 15+ years. It says, "It's the customer experience that is the core asset of your business." In an economic climate where everyone wants to compete on price we have to resist that temptation and deliver a customer experience that trumps price and produces loyal fanatical fans.
Check out Michael Hyatt's blog for more great reading on providing outstanding, wow experiences.