Valuable or Just Loud?

Seth Godin had a great post the other day about struggling to be heard – see it here. His bottom line was that we can either make noise or make a difference.

Just because someone can grab the attention of others by their volume doesn’t mean what they have to say will make a difference. After the noise disappears and the dust settles what’s left behind from our message is what people follow and believe in. There are other times that not saying anything, that our silence, can speak louder than any words we could have shouted. That’s where, as communicator’s, we must know our audience and what will connect with them in the most relevant way – both in delivery and content.

When our product or service provides value and makes a difference (or doesn’t) in someone’s life that person will be the one who turns up the volume and becomes the loudest spokesperson for the company.

Value is where it’s at.

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