Smart Brands Tell The Best Stories

Seth Godin says, “Great marketers don’t make stuff. They make meaning.”

Image courtesy of http://video-commerce.org

Image courtesy of http://video-commerce.org

It doesn’t matter if we are selling a product or service, promoting a service or brand…if we aren’t telling a meaningful story about who we are and what we do we shouldn’t plan on having a long relationship with our customers or constituents.

There’s a good piece on The Content Strategist that does a great job unpacking this entire idea. Here’s a snip from the article:

You’ve probably heard the big commandment of content marketing: Don’t talk about the brand. If you do, the theory goes, you’ll drive consumers away. After all, they want to read about the things they love, not about you.

But what about the people who are interested in your brand? What about the investors and potential investors? What about the employees and vendors with a stake in your success? Or, for that matter, what about the super-users who just can’t get enough? Shouldn’t you talk about the brand to them?

The answer, undoubtedly, is yes.

Do you think there’s a balance to how much you talk about your brand? Is there a line that you need to be aware of?

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