Look Up!

Just because you went to market with one strategy and were successful doesn’t mean the same strategy will lead you through the correct door the next time. This thought was made very real to me yesterday while attending the Internet Retailing Conference and Expo here in Chicago where Blackhawk madness is at a fever pitch.

The conference is being held at McCormick Place – a great conference center. The sessions I attended all day were located in one area of the conference center and I used the same restrooms each time I needed too. The restrooms I used had two entrances into the mens room – an entrance on the left and on the right – it didn’t matter which door you went in you made it to your destination.

At the end of the day I was on my way to the shuttle bus and needed to use the restroom one last time. But this time I was in another part of the conference center. I looked up and saw the signs pointing to the restrooms. I took a left, walked down the hall a little and saw the restroom on the left. It looked just like the others I had visited throughout the day – an entrance to the left and an entrance to the right. I chose the entrance on the right but it was “wrong” as I soon discovered when I rounded the corner to see a lady washing her hands. Shock hit me and I quickly did a one-eighty and headed out in the left entrance which was the “right” entrance.

So even though you may be familiar with your market it doesn’t mean you can always reach your destination through the same doors you’ve always reached them through.

What are you new doors, new entry points that you are discovering?