I’ve had a quote posted above my desk for the past 15+
years that says, “It’s the customer experience that is the core asset of
your business.” In an economic climate where everyone wants to compete
on price we have to resist that temptation and deliver a customer
experience that trumps price and produces loyal fanatical fans.
It doesn’t matter if you are a supplier or a retailer, online or brick and mortar, service provider or non-profit – your success is measured and determined by the experience you offer your customers or donors.
What’s something you have changed or will change to give your customers something to talk about – in a GOOD way?