Have You Heard The News?

The
changing way we learn of news – #Walter Cronkite #Michael Jackson #Ed
McMahon #Steve Mcnair – I learned of all of their deaths FIRST via Facebook
or Twitter. I didn't hear of it first from a newspaper, cable network or the radio I heard from my friends or the people I follow.

If we want to reach people with our message we must be listening where they talk – we must be talking where they are listening.

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