Establishing Trust (part 1)

Marketing happens 24/7. It happens any time and any where our companies touch our customers or our prospective customers.

Dictionary.com defines marketing as: the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Investopedi.com offers the following commentary – marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensure profitability

According to the 2010 Edelman Trust Barometer http://www.scribd.com/full/26268655?access_key=key-1ovbgbpawooot3hnsz3u trust and transparency are as important to corporate reputation as the quality of products and services. In the U.S. and in much of Western Europe, these two attributes rank higher than product quality – and far out-rank financial returns, which sit at or near the bottom of 10 criteria in all regions.

If we want our marketing messages heard, if we want to tell our story and we want people to listen then trust must be established.

Comments

  1. Bill Evans says:

    A hospice marketer often told the field clinicians that the best marketing they could do to increase patient census was to carry out our responsibilities with excellence and integrity. A job well done would eventually bring increases in business.

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