en·ga·gé – choosing to involve oneself in or commit oneself to something

How many opportunities have we missed because we were too busy and didn’t “engage” someone? How many sales have been lost because we didn’t just answer the phone? How many new clients slipped through the cracks because we didn’t answer an email or didn’t answer it soon enough?

Over the past couple of years I’ve been doing some straw polling of friends and business partners when it comes to “engaging”. What I’ve discovered is that the vast majority of company’s are seemingly too busy to engage their current customers let alone new, potential, customers. I have heard over and over from people – my customers and others – that we got the business or they got the business just because someone picked up the phone and talked to me.

How are you engaging with your team? With your customers? With your potential customers?