eMail Still Has the Best Shelf Life

Steve Rubel has some great conversation on the continuing hot topic of email vs. social network platforms and the future of email. 

If you need something with staying power – something that will last more than a few seconds then email is still the tool of choice. Email is still the work-horse when it comes to driving sales effectively. I absolutely believe in and see the power of multiple social network platforms (I'm here participating in one) but if shelf-life is what you are looking and what you need then nothing beats email.