Don’t Just Talk About Engagement – DO IT!

It’s not often that I rant but I can’t hold this one any longer.

Over the past couple of weeks I have seen several blog posts about engaging. Advice and recommendations have included:

  • If someone mentions you in a tweet respond
  • If someone sends you a direct message respond
  • If someone sends you an email respond
  • If someone tags you in a Facebook or Instagram post respond

And the the list goes on.

Here’s the deal – if you talk about engagement then do it! I took some of these engagement evangelists at their word and sent them a quick message to see if they practiced what they were preaching. In some cases I was sincerely¬†interested in what they had to say or had a real question that I was wanting answered. The large majority (90+ percent) of those I reached out too did not respond in any way.

If you have a blog, if you tweet, if you post on Facebook or LinkedIn, if you are Instagramming, G+ing or if you have a presence anywhere else online you need to be ready to engage.

And if you are talking about engagement that means you should absolutely be ready to respond. In my “testing” I was amazed at the number of people who I followed on Twitter who sent me Direct Messages asking me a question but who didn’t follow me back so that I could actually answer their question. Don’t ask me a question if you don’t want an answer or if its just meant to make me click on a link that just shoves more “stuff” at me.

So, before you talk about engagement just be sure you are ready to actually do it.

What do you think?

 

Comments

  1. Great insight! Recently, I had someone say- do we really want to answer “that” question. My answer, if we have the answer YES! Although it may seem like a trivial question to someone who doesn’t quite get social media, it really values the person asking. Another term I am now using is, “let’s engage them.”

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