It's the customer experience that is the core asset of any business. When your community experiences your business, your service, a connection is made. The type of connection (good or bad) depends on the type of experience (good or bad).
There has never been a more critical time than now to create an amazing experience for the customers who walk through our doors, call us on the telephone or send us an email. Those who you connect with during the hard times will be with you in the good times. And those who connect with you will spread the word.
As you walk into your office tomorrow morning ask yourself this simple question, "What can I do today to connect with my community?"