Branding From the Inside Out: Chick-Fil-A

Chick-Fil-A is a great story of a brand that has been building itself from the inside out since it began. Truett Cathy opened “The Dwarf Grill” just outside of Atlanta in 1946 which has now grown to be the wildly popular and fast-growing chain that millions have come to know and love as Chick-Fil-A.

They have never strayed from their core values and beliefs which can be found from the top of the organization, to the owner/operators of the franchise stores to the friendly face taking your order at the drive-thru window. Rarely, if ever, will you find a Chick-Fil-A team member who doesn’t end their customer conversations with “My Pleasure”.  It’s their pleasure to have you visit their restaurant and to serve you quickly. Here’s a great interview that ABC News conducted with Dan Cathy, President and Chief Operation Officer that will give you great insight into how they have become who they are.

Not only does Chick-Fil-A put a tremendous amount of time, effort and resource into building their own brand from the inside out but they have a mission of helping our businesses. Each year, through the Chick-Fil-A Leadercast they equip and inspire leaders from around the world.Chick-Fil-A From the Chick-Fil-A Leadercast website they say, “The choices you make define the leader you become.  And the choices you make are not just about you. They’re about the positive impact you can have on your organization, your community, and beyond. Our world needs everyday leaders who will choose to make it a better place. That’s what Chick-fil-A Leadercast 2012 is all about.”

What’s been your observations of Chick-Fil-A? Have you experienced their brand?

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