15 Point Checklist for Ads – Part 2

8. Did you draft your entire ad to fulfill your own ad objective?

9. Is your objective a direct sale?

10. Is your guarantee visible?

11. Is your phone number apparent from 3 feet away?

12. Is your logo small enough?

13. If it’s a direct-selling ad, do you have a dashed box or some call-out around your order coupon?

14. Does your ad show immediate benefits to the reader?

15. Do you have room, can you show several benefits in a bulleted list?

What would you add to this list?

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