8. Did you draft your entire ad to fulfill your own ad objective?
9. Is your objective a direct sale?
10. Is your guarantee visible?
11. Is your phone number apparent from 3 feet away?
12. Is your logo small enough?
13. If it’s a direct-selling ad, do you have a dashed box or some call-out around your order coupon?
14. Does your ad show immediate benefits to the reader?
15. Do you have room, can you show several benefits in a bulleted list?
What would you add to this list?